THE SITUATION
Access to culturally competent therapy has long been limited, leaving many communities of color without the healing resources they deserve. InnoPsych set out to change that. Their mission was to transform the face and feel of therapy by making therapists of color more visible, valued, and accessible. By creating a pathway to wellness-oriented business ownership, InnoPsych aimed to bring representation, healing, and empowerment directly to the communities that need it most.
THE CHALLENGE
InnoPsych needed to create more than a directory — they needed to build a thriving ecosystem. The challenge was to design and launch a national platform that not only connected people of color with culturally aligned therapists but also supported the therapists themselves. That meant developing a membership platform with access to courses, member events, professional development resources, and opportunities to connect, learn, and grow together — all while scaling nationally and maintaining authenticity.
SERVICES
Brand Strategy
Brand Identity
Web Design
Launch Strategy
Print Design
Digital Marketing
Social Media Management
Revenue Generation Strategy Directory Development
Product Design
Email Marketing
Web Strategy​
WHAT WE DID
We led InnoPsych from ideation to launch, creating a digital space designed to empower connection and community. After extensive user research, we directed the design and development of both desktop and mobile platforms, along with a robust membership hub featuring courses, events, and professional resources. Through a comprehensive brand strategy and targeted digital marketing, we grew the community to over 12,000 members — earning national recognition, awards, and partnerships with Fortune 500 companies and top institutions.
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