THE SITUATION
Foundrie entered the fashion and retail space with a bold mission: to challenge industry complacency and empower consumers to drive cultural change through style. As a newcomer, they sought to tell meaningful stories through apparel while building a loyal, engaged community. To make this vision a reality, Foundrie needed a distinct brand identity, thoughtful storytelling, and a digital platform that could support e-commerce, connect with consumers, and scale in a highly competitive and oversaturated market.
THE CHALLENGE
Like many apparel startups, Foundrie faced limited capital, high production costs, and restricted access to distribution channels. These barriers threatened their ability to differentiate in a crowded market. The challenge was to establish a strong, recognizable brand that resonated with culturally conscious consumers, create an intuitive digital experience for e-commerce, and implement strategies to reduce upfront production costs while building a loyal, engaged customer base.
SERVICES
Brand Strategy
Brand Identity
Web Design & Development User Experience (UX) Design
E-commerce Optimization Product Launch Strategy Apparel Production & Sourcing Overseas Manufacturing
Print & Packaging Design Creative Direction
Digital Marketing Strategy Social Media Marketing Content Strategy
Revenue Generation Strategy
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WHAT WE DID
We partnered with Foundrie to translate their mission into a bold visual and digital identity. Through story mapping, we captured the narratives that define the brand and developed an identity system that communicates Foundrie’s values. We built a digital platform optimized for user experience, social media conversion, and e-commerce. Additionally, we implemented a preorder/made-to-order production model to reduce risk and cut costs. Strategic marketing efforts and creative direction helped cultivate a devoted community, ensuring the brand stood out in fashion.
