Trunkbook allows consumers to make purchases, straight off of the runway or live, during an art show.
Purchasing art or fashion during live events is complicated. The process is slow, cumbersome, unorganized and confusing. There is an excessive amount of time to complete a transaction which leads to a potential loss of sales. Trunkbook facilitates fast, simple and easy transactions for art galleries and runway or trunk shows.
Purchasing during art and fashion shows has always been challenging. Often, attendees do not know the buying details while viewing artwork or fashion. With Trunkbook, users are able to search/browse for items by SKU number, artists/designer name, and title/category of artwork/clothing for the specific event they are attending. Organizing artwork/fashion with better search options and beacon technology resulted in a faster and more streamlined purchasing process.
Research and Strategy
The design process was guided by IDEO’s Human-Centered Design Process to ensure that design decisions were supported by user research and feedback. A user persona also helped align strategy and design.
Data points were derived after conducting focus groups, surveys and interviews with existing and potential users.
The Commonwealth of Massachusetts used Trunkbook to manage their sales for the annual Arts Showcase for the Department of Youth Services. Customers experienced a more seamless purchasing experience compared to years prior. In addition, revenue increased exponentially due to a faster check out process and an overall better process for managing transactions.
Speed of transactions increased by 75%
Customer satisfaction: 4/5
Revenue increased by 164% after using Trunkbook